C O U R A G E B Y T H E N U M B E R S

$20,000,000

In the past 18 months, Courage has grown at an unprecedented 105% YoY, maintained near-100% client retention.

17 BRANDS

We’ve expanded our roster of blue-chip clients, welcoming 10 new partners–including Rona, Gerber, SkipTheDishes, WildFork Foods, Skyscanner, Sephora, Staples.

Courage’s success is fueled by its unwavering creative force, transfowrming brands like KFC—now the #1 QSR in Canada among Gen Z—and CIBC, which soared from #5 to #1 in consideration among all banks in Canada. This commitment to bold work has earned exceptional industry recognition, cementing Courage as one of the world’s top creative agencies.

C L I E N T L O S S E S

0, ZIP, NADA, NONE.

We have not lost a single client since our founding in 2022. Not one.

T H E P E O P L E

COURAGEOUS HUMANS

(office 🐶s not included )

Courage’s heart is those who chose it. With the simple promise of a place that’s built to help people and brands find their courage, we’ve managed to attract some of the most diverse and bright minds in our business. People who’s very act of taking a leap from senior roles at multinational agencies to join an independent agency in its second year defines courage.

FOUR KEY HIRES & PROMOTIONS

Kat Ledgett
Group Account Director

Rami Dudin
Head of Strategy, Toronto

Zuheir Kotob
Creative Director

Jason Soy
Creative Director

R E C O G N I T I O N

ADWEEK Breakthrough agency of the year, Silver.

Top 20 Independent Agency at Cannes in year two.

#1 Most Effective Agency in Canada at the Effies.

AdAge International Small Agency of the year, Silver.

Campaign’s Agency of the Year.

C A S E S

For 85 years, KitKat has encouraged people to "Have A Break". So, we decided to connect one of the oldest taglines to the latest in tech - AI. In a groundbreaking campaign, KitKat showcased how prompting AI to take a break enhances response accuracy. The campaign creatively reinforced KitKat's iconic tagline and delivered incredible results for very little spend - 80 million organic impressions and a 2.5x increase in media ROI.

KFC wanted to appeal to Gen-Z through their love of basketball. Only problem? KFC didn’t have an official NBA sponsorship. So, we hacked it with a simple observation - from free throw lines to post dunk cellies, finger licking happens a lot in basketball. Naturally, KFC jumped in by sending the Colonel to an NBA game and offering an open endorsement deal to athletes of all levels for licking their fingers. Result? KFC became the top brand associated with basketball, overtaking the official QSR sponsor of the NBA, McDonald’s.

“One, two, three... Cancun!" - a legendary chant that signifies the fate of the losing team. Fast forward 25 years, and Courage Inc. scores a slam dunk when they tapped into the NBA spirit with Skyscanner during the 2024 Playoffs. A bold billboard outside the Crypto.com Arena trolled the likely losers to promote their flights to Cancun, driving over a billion organic impressions in less than 24 hours.

In a refreshing twist on the classic pregnancy handbook, Courage teamed up with North York General Hospital to craft a modern guide that speaks to today’s parents. Packed with real insights and expert advice, this delightful book brings humor and honesty to the surprises that await on your journey to parenthood.

Hockey is a sport steeped in superstitions. So when the Edmonton Oilers advanced to the NHL Finals for the first time in decades, official sponsor KFC turned back the clock with a superstition of their own. KFC transported the brand back to 1990 - the last year the Oilers won the Stanley Cup. The campaign not only made KFC the most talked about brand of the NHL Finals, during this campaign period Alberta experienced its highest sales month on record.

Skip launched the "Skip to the Good Part" platform, featuring the return of beloved spokesperson Jon Hamm, encouraging people to “just Skip it”. The campaign also included timely brand acts like Skip the Diss which capitalized on a local restaurant mention at the height of the Drake x Kendrick beef, and Skip Winter which transformed a Skip delivery fleet into snowplows following Ontario’s biggest storm of the year. The campaign reversed the order volume decline SKIP had been experiencing since 2023.